Building a brand involves a lot of planning, one of the most important being establishing colors that represent your business and the message you want to convey. When deciding what perfect colors best represent your business, there are a lot of tools to use that break down the process, making the decision a lot less stressful.
Establishing Your Brand’s Identity
What is your brand? What Does your brand represent? What is the service this brand has to offer? These are great base questions to ask yourself when you’re establishing your brand’s identity. Once you have a base idea of what your identity sounds like, visualize it and put it into a vision. Starting with this process is an easy way to visualize the business from a customer’s point of view.
Exploring the Meaning of Colors
Using color psychology is a useful way to compare your company’s identity and comparing that to the psychological meaning behind colors. Do you want to catch someone’s eye? Use red! Do you want to relay a calming effect? Choose green! Choosing a base color is the perfect start to building your brand’s visual component.
Another tool to use when searching for the perfect colors is navigating between warm and cool colors.
Cool Colors convey a sense of calm and tranquility. Cooler tones are associated with nature, sustainability and environmental consciousness. Example: Any business that has the message of reliability and security (finances, schools, pet care…) is the perfect candidate for a blue tone.
Warm Colors carry a mood of energy, excitement, attention-grabbing. Colors such as red, can be used to imply passion and strength. Yellow can be used to convey sunshine, which is great for a travel agency. Orange creates a friendly vibe which may make a customer feel invited and welcomed.
Search for Inspiration
Your visual brand does NOT have to be completely out of the box. It’s a great idea to gain inspiration from other companies within your field of specialty. But, be careful! Completely mirroring another company’s look may shy away customers. Build something personal to you, but also personal and relatable to your current and future customers. Build a brand that is new and needed, not a brand that’s already been done.
Timeless or Trendy?
The question of the century. Do I create something that is trendy and works perfectly in the moment? Or, do I create a look that will last over time. Trendy is fun but it can be incorporated into your business in other areas. When building visual aid to your business, you want something that is appealing at any point in time. Following the trends isn’t bad, it just might not work in the long run! Be mindful of the audience you’re wanting to appeal to.
Now that you have an idea of where to start when you’re building your visual brand, picking the perfect company to make your visions come to life is just as important! Spear Paint is the best painting contractor to use when you’re ready for the next step. Whether you’re painting the exterior of your business building or changing up the interior walls, Spear Paint does it all!
