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Tips for Choosing the Perfect Colors to Suit Your Business

Tips for Choosing the Perfect Colors to Suit Your Business

Building a brand involves a lot of planning, one of the most important being establishing colors that represent your business and the message you want to convey. When deciding what perfect colors best represent your business, there are a lot of tools to use that break down the process, making the decision a lot less stressful.

Establishing Your Brand’s Identity

What is your brand? What Does your brand represent? What is the service this brand has to offer? These are great base questions to ask yourself when you’re establishing your brand’s identity. Once you have a base idea of what your identity sounds like, visualize it and put it into a vision. Starting with this process is an easy way to visualize the business from a customer’s point of view.

Exploring the Meaning of Colors

Using color psychology is a useful way to compare your company’s identity and comparing that to the psychological meaning behind colors. Do you want to catch someone’s eye? Use red! Do you want to relay a calming effect? Choose green! Choosing a base color is the perfect start to building your brand’s visual component.

Another tool to use when searching for the perfect colors is navigating between warm and cool colors.

Cool Colors convey a sense of calm and tranquility. Cooler tones are associated with nature, sustainability and environmental consciousness. Example: Any business that has the message of reliability and security (finances, schools, pet care…) is the perfect candidate for a blue tone.

Warm Colors carry a mood of energy, excitement, attention-grabbing. Colors such as red, can be used to imply passion and strength. Yellow can be used to convey sunshine, which is great for a travel agency. Orange creates a friendly vibe which may make a customer feel invited and welcomed.

Search for Inspiration

Your visual brand does NOT have to be completely out of the box. It’s a great idea to gain inspiration from other companies within your field of specialty. But, be careful! Completely mirroring another company’s look may shy away customers. Build something personal to you, but also personal and relatable to your current and future customers. Build a brand that is new and needed, not a brand that’s already been done. 

Timeless or Trendy?

The question of the century. Do I create something that is trendy and works perfectly in the moment? Or, do I create a look that will last over time. Trendy is fun but it can be incorporated into your business in other areas. When building visual aid to your business, you want something that is appealing at any point in time. Following the trends isn’t bad, it just might not work in the long run! Be mindful of the audience you’re wanting to appeal to.

Now that you have an idea of where to start when you’re building your visual brand, picking the perfect company to make your visions come to life is just as important! Spear Paint is the best painting contractor to use when you’re ready for the next step. Whether you’re painting the exterior of your business building or changing up the interior walls, Spear Paint does it all! 

Use Color Psychology to Choose Your Paint Color!

Use Color Psychology to Choose Your Paint Color!

Did you know colors have the ability to impact human behavior? Now, you do! Color Psychology has been studied since the 1700s and is still being used today in our everyday world, especially in marketing and advertising. Colors such as red, blue, green, and orange can all be connected to a feeling or emotion that has beneficial effects on the human brain. Knowing and understanding these elements is an important component when building your own business or painting certain rooms in your home. When you’re wanting to capture the perfect mood in your space, keep these psychology hacks in mind!

Red

Red, a basic primary color, is associated with passion and energy. Companies use red as a flashy color to grab one’s attention or it is used to channel a sense of urgency. Red hues are the best color to choose when you’re wanting to be BOLD, passionate, energetic, and wanting to direct attention to a certain area.

Orange

The color orange can be associated with playfulness. Colors within the orange family, such as yellow, can also portray emotions of positive energy, enthusiasm, and joy. These colors could be used to symbolize sunshine, which is the ultimate “pick me up”. Oranges and yellows are the perfect colors to use when kids are involved in the equation! Whether it’s a playroom, a bedroom or even the colors inside of a daycare, oranges and yellows will capture that playful and warm mood that can make anyone feel like they’re wrapped in a hug! 

Light Blues

Different shades of blue are associated with different feelings. Light blue is typically used for gentleness and peace, which is perfect for a family room or doctor’s office. When you’re wanting a certain space to feel light, peaceful, and relaxed, lighter shades of blue will do the trick.

Dark Blues

Dark blue represents power, strength, and dependability. When you want to make a space of your home or business feel powerful, dark blues are the perfect key in creating that feeling. Powerful, dependable, and durability are the best three words to describe a business. Is a darker blue the next shade for your workplace?

Green

Green has been said to represent growth and nature. Nature has been proven to create a calming and relaxed feeling so, why not replicate that in your own home? Green has a calming component along with other cool colors, such as, purple or lighter blues. 

Now that you have a little bit of knowledge on the psychology of colors, picking the perfect paint color will be a piece of cake! Creating the best vibes in your home, work space, or even the exterior of your home or office building is very important and a secret hack into tricking the brain into feeling whatever emotion you want to feel. When you’re ready to spice up your home or business, call Spear Paint to do the job! Spear Paint is the best paint company to use when, especially when you want the good feelings flowing!

Best Places to Live in Houston, Texas

Best Places to Live in Houston, Texas

Have you considered living in Downtown Houston but decided the homes don’t fit your style?
Spear Paint is a commercial and residential paint contractor in Houston that can restore any
house, condominium, or townhome to fit your exact style. Communities such as River Oaks, Oak
Estates, Tanglewood, and Bellaire are all amazing communities to live in. With a variety of
nightlife, recreational activities, restaurants and shopping centers, the Downtown Houston area is
the place to call home.

River Oaks
River Oaks is known for its high end shopping centers and a variety of fine dining to fit any and
every taste. Plan the perfect date night by having dinner at La Griglia, an authentic Italian
restraunt, and then heading over to Landmark’s River Oaks Theatre, which is planning to reopen
soon. If the activities alone don’t excite you, the homes in River Oaks are extravagant and
beautiful, as well as the citizens within the community. The district welcomes and serves a
diverse community which makes River Oaks the perfect place to live.

Oak Estates
Oak Estates, most known for the outdoor recreational activities, beautiful golf course, and great
schools within the area makes the neighborhood an inviting place for families to call home. Just
minutes away from the Galleria, the Oak Estates area is able to provide an eclectic variety of
shopping and activities for all ages. With Highland Village a block over, anything and everything
is at your fingertips. Oak Estates is the perfect place to call home!

Tanglewood
Are you looking for a close knit community tucked away in the middle of the action?
Tanglewood offers just that. From luxurious apartments to beautiful ranch style homes, this
neighborhood is suitable for anyone looking to get more bang for their buck! Tanglewood is
notorious for offering a high value lifestyle at a cost-friendly rate. Whether you’re a college
student, living alone, or a full-sized family, Tanglewood has a spot for you within the
community.

Bellaire
Bellaire, one of Houston’s most popular neighborhoods, has been said to be the best places to
live in Texas. The endless amount of coffee shops and restaurants the area has to offer is enough
to please the pickiest of eaters. An abundance of parks offers the perfect place to relax outdoors
or be active. Along with the recreational activities, Bellaire offers highly rated public schools,
which makes the area perfect for families and children to thrive in a perfect community.

Spear Paint
The downtown Houston area has a notable reputation for being the perfect place to live. The
amount of options available is enough to suit every need. And if you don’t like what you see,
Spear Paint can fix that. Spear Paint is Houston’s premiere paint contractor who offers anything
from commercial (lofts, historical buildings, hi-rise buildings etc.) to residential (artitechs,
designers, real estate agents) painting services. Spear Paint is able to pride themselves in the
value of their work because of the time and effort they put into the work, as well as, the value

they place within their employees and customers. When you need your vision to come to light,
Spear Paint is the company to call!

An Office Space that Feels like Home

An Office Space that Feels like Home

Although the weather is becoming warmer and the children are gearing up for a break, those who are working full-time jobs, part-time jobs, or the like don’t get to gear up for a summer break. 

The excitement of summer vacation, laying in the sun, and swimming the day away is not completely gone, but mostly. Now, this doesn’t mean that work can’t be fun, uplifting, and summery in its own way!

Over time, studies have shown that the environment of an office that employees inhabit is very reliant on the look and feel of the place, aside from the people! Lighter colors, clean windows, and some fresh greenery around the office can really put an entirely new outlook on the projection of working during “summer break”.

With some new paint before the summer begins, you can be THE BOSS, the manager, or the employee who has an idea that changes everything in your office space. Choosing a color is simple; there are a plethora of popular minimalistic colors of 2022 that are suggested for office spaces!

Here are a few:

Office Space That Feels Like Home

  1. White
  2. Off-White
  3. Teal/Light Blue (Almost white, but not!)
  4. Blue-Gray
  5. Pastel Yellow
  6. Light Brown (tan)

Now that you have a few options, you can explore your office space. Open the blinds, see how the light catches the room, and think of what color would uplift everyone the most!

Next, for plants. Succulents are always a go-to office plant because they take very little effort to keep alive, and you know how busy the office gets. Another house plant that can work wonders in an office is the Lemon Lime Dracaena. The Dracaena will light up any space and they are surprisingly easy to care for!

Make summer 2022 special, bright and uplifting for your office. Now you have a little push in the right direction! 

Brighten up for Summer and Protect from the Heat!

Brighten up for Summer and Protect from the Heat!

Before the summer heat wafts in and the weather stops changing rapidly, prepare your home to have the utmost protection from the harsh sunlight by brightening up the most window-faced rooms in your home!

When the summer heat comes in full swing, most of us tend to close our shutters, blinds and curtains to protect the home from the sun, which can save you a lot of money when it comes to the air conditioning bill, BUT that can also mean your home becomes darker inside, putting a bit of a damper on the good parts of the summer sun! 

The solution; PAINT. The color of your walls makes a significant difference when it comes to light. If your walls are dark, and your curtains are shut, then your home is officially going to look and feel darker than you may like.

If you’re someone who loves that natural light that the sun provides, refresh your home with light cream or a white coat of paint with Spear Paint. Lighter paint can refresh a room, make little bits of light seem like so much more and brighten up the appearance of your space. 

Not only that, but light colors do not absorb heat! Your air conditioning bill could go down even more just by having a lighter color on your home’s walls. The lighter color pallets are also more likely to improve productivity, mood and energy! ENLIGHTENING right?!

You and your home deserve the happiest, brightest and COOLEST summer, and you can make it happen with us! 

RESIDENTIAL DIVISION

scmedia, Author at Spear Paint

We proudly serve Houston’s finest neighborhoods including:

River Oaks, Memorial, Tanglewood, and Bay Oaks.

Our Residential division specializes in the repainting of fine homes/estates. Our customers include countless residents of Houston’s finest neighborhoods, decorators, designers, residential and commercial property management companies, general contractors, architects, realtors, and building owners.

Call us today at 713-664-5150 for an estimate on your next project.

COMMERCIAL DIVISION

scmedia, Author at Spear Paint
Our Commercial Painting division participates in selective new construction, but is primarily focused on the repainting and maintenance of high end commercial facilities. Further, Spear Paint Contracting, Inc. is active in the restoration of condominium and town home properties, as well as high rise condominium buildings.

We proudly serve Houston’s finest establishments. Commercial services include interior and exterior painting of lofts, hi-rise buildings, historical buildings and more.

Call us today at 713-664-5150 for an estimate on your next project.

Spear Industrial Coatings

scmedia, Author at Spear Paint
Spear Industrial Coatings was founded in 1976 and has dedicated over 40 years to becoming a leader in the development and management of industrial coatings solutions. We specialize in high quality surface preparation and coatings for storage tanks and vessels, structural steel and industrial equipment. By providing services designed to prevent corrosion, we help clients avoid costly steel repair or replacement.

To assure quality services, our employees are certified in application, product usage, chemical safe handling, and proper surface preparation for maximum adhesion. The Spear team is committed to efficient operations and the highest level of safety standards.

Call us today at 432-606-4093 for an estimate on your next project.

Call us today for an estimate on your next project.